The Reserve Cellar Opens in Graceville

Following the success of its first standalone neighbourhood location in Wilston, The Reserve Cellar has expanded to Graceville, bringing its curated selection of wines, spirits and more to Brisbane’s western suburbs.

Now open at Shop 16/293 Honour Avenue, Graceville, the new store is the second standalone location for The Reserve Cellar and has already been warmly received by the local community.

Open seven days a week from 10am to 8pm, the Graceville store offers the same carefully curated range that has become synonymous with The Reserve Cellar, with bottles exclusively imported by the business and selected for their quality, character and provenance.

A Natural Fit for Graceville

With its established village atmosphere, strong local community and easy access to public transport, Graceville offers a natural setting for a boutique bottle shop focused on discovery and quality.

The suburb’s village culture and strong family presence create an environment where local businesses play an important role in everyday life – whether picking up a bottle for the weekend, finding something special for a dinner with friends, or discovering a new favourite wine.

For The Reserve Cellar, the new location is an opportunity to become part of that community while bringing a level of wine expertise and product curation that encourages customers to explore beyond the familiar.

More Than a Bottle Shop

At the heart of the Graceville store is The Reserve Cellar’s signature tasting table, giving customers the opportunity to taste and learn about selected wines before making their choice.

Weekly tastings are held every Friday from 5–6pm, creating an informal opportunity to discover new wines, meet fellow wine enthusiasts and speak with the team about what is in the bottle.

The experience reflects the philosophy behind The Reserve Cellar: wine should be approachable, enjoyable and worth exploring, whether you are already passionate about wine or simply looking for something different.

“Graceville has been a really natural fit for us,” says Stuart Hoole, The Reserve Cellar Manager. “There’s a strong local community here and we’ve been really encouraged by the response since opening. We wanted the store to feel like part of the neighbourhood – somewhere people can drop in, discover something new and have a conversation about what they’re drinking.”

Continuing to Grow with Brisbane’s Neighbourhoods

The opening of The Reserve Cellar Graceville marks another step in the growth of the business and its neighbourhood-focused approach.

Following the opening of Wilston, the Graceville location extends The Reserve Cellar’s presence into another established Brisbane community, while maintaining the same focus on carefully sourced wines and a more personal retail experience.

From everyday favourites to bottles selected for a special occasion, the range is designed to offer something for different tastes and occasions, with the team on hand to help customers navigate the selection.

The Reserve Cellar Graceville is open 10am–8pm, seven days a week.